The GoGo squeeZ® Story
A long history of fruit
As the inventor of fruit snacks, Materne has been a leading fruit specialist for more than 130 years. The first fruit snack pouch was developed in France in 1998 and marketed under the name Pom’Potes. The company’s small pouches revolutionized the prepared fruit market with a product that’s 100% pure pleasure and all fruit!
GoGo squeeZ® comes to Québec and the rest of Canada
Check out some important dates in GoGo squeeZ history.
The Materne story begins. Édouard and Julie Materne open their first jam factory in Namur, Belgium.
The Materne family moves to France and purchases a new plant in Boué, in the heart of the Picardie region.
Materne launches Pom’Potes, the first fruit snack in a pouch.
GoGo squeeZ®, twin sister of Pom’Potes, is launched in the United States.
1 billion pouches sold in just 10 years.
GoGo squeeZ® arrives in Québec and the rest of Canada with a choice of 3 flavours, all made from 100% pure fruit: Apple, Apple Strawberry and Apple Banana.
GoGo squeeZ adds a fourth flavour: Apple Peach.
The first family packs (12-pouch format) appear on the Canadian market.
Opening of the 1st US factory in Traverse City (MI).
Two more flavours to delight fruit lovers: Apple Berries and Apple Mango.
2.5 billion pouches sold throughout the world in 15 years.
GoGo squeeZ launches a partnership with TerraCycle.
Opening of the 2nd US factory in Nampa (ID).
Discover the GoGo fruit on our GoGo squeeZ® pack.
Launch of GoGo squeeZ® Fruit & Veggiez. Discover our 2 snacks flavours: Apple Sweet Potato Grape & Pear Apple Carrot (exclusively in COSTCO in 16-pack)